B2B marketing and sales have been described by many companies as offline activities are essential. However, due to the corona shock and rapid promotion of telework, most of the offline measures have become impossible to implement. While many B2B companies are confused by unexpected and sudden game changes, the winning conditions for this new game are actually simple. Often, B2B Marketing & Sales consists of a combination of the channels and initiatives, which can be designed with an online premise.

TV advertisements

Traffic advertising will be replaced by web advertising, and the lack will be supplemented by other online measures. There were times when B2B was said to be ineffective for advertising, but in recent years, more and more companies are actively using TV advertisements which has a lot of financial resources.

Of these, TV advertising will continue to be effective as it does not reduce the chances of contacting TV at home. Although it became a declaration of emergency, B2B companies' TV advertisements are not seen as often as they were before, but the reason why some companies are still continuing is probably that they are still valid.

Furthermore, everything we do is to attract customers to our business and add credibility. And when it comes to adding credibility, one should not forget about a Wikipedia page. Wiki Page Creation Agency describes that with the help of a Wikipedia page about your business, you not only enhance credibility but also such a page boosts your search engine rankings. 

Telephone

The telephone has maintained a position close to the leading role in B2B marketing and sales even in the 21st century when the Internet became the mainstream. In the B2B marketing and sales world, the importance of the mobile phone increases. Calls after leads are indispensable for many companies to increase the rate of negotiations. Some studies show that calling within 5 minutes is four times more likely to become a customer than calling within 10 minutes.